Introduction

With the increasing concern about artificial ingredients and fillers in supplements, Genetic Nutrition is now leading the way in making a change in the industry. I want to note that they have recently pledged to clean labels for all their products, no artificial additives, and total label transparency. In this article, the author discusses the concept of clean supplements which Genetic Nutrition spearheads.

The Problem with Supplement Labeling

Because the labelling of supplements is not controlled, many companies use unnatural ingredients, fillers, and proprietary blends. Such labels like ‘proprietary blend’ are typical of how some manufacturers mask the actual amount of certain components. Furthermore, it is often hard to discern specific names of chemical additives used in the production of food items. This puts the consumer in a position where they do not know what it is exactly that they are consuming by taking the products in question.

Clean Label Philosophy of Genetic Nutrition

On the other hand, clean labelling is a core value of Genetic Nutrition and the company even uses it in their tagline. They are at the forefront of setting the pace in demanding and implementing high levels of transparency and clarity in the supplement market. Their labels enumerate each component and concentration, free from proprietary blends and other chemical terms unfamiliar to the common populace. This ensures that consumers are aware of what they are consuming at a detailed level.

Strict Guidelines Around Ingredients

In line with their clean label commitment, Genetic Nutrition adheres to extremely strict internal guidelines surrounding which ingredients they will and won't allow in their products:

- It does not contain any artificial sweeteners, colours, flavours, or preservatives

- Free from magnesium stearate or any other unwanted ingredient

- This recipe is free of eggs, dairy, gluten, soy and other potential allergens.

- Just natural flavours derived from natural foods

- Only those ingredients that are quite familiar to the consumers.

Such rigorous standards make it possible to achieve industry-leading benefits where every ingredient has a role to play in delivering the benefits with nothing extra.

Focus on Bioavailability

Bioavailability is another factor which Genetic Nutrition considers when choosing its ingredients – how easily the human body is able to absorb and process the nutrients and compounds that are in the food. For instance, they employ only patented, clinically proven forms of the active ingredients that are absorbed better than the more affordable counterparts. When it comes to selecting vitamins and minerals for their multivitamin blends, it only makes sense to them to use the most absorbable forms.

Commitment to Quality Manufacturing

More crucially, Genetic Nutrition’s commitment to the efficacy of supplements hinges on the careful, contaminant-free manufacturing of its products. All their products are made in Good Manufacturing Practices (GMP) factories in the United States of America. They go further to do more safety and purity tests than those mandated by the FDA to ensure further the quality of the products that they produce. This helps to minimise the chances of using water that contains high levels of heavy metals, pesticide residues, or other toxic substances.

Radical Transparency Around Testing

Since Genetic Nutrition is dedicated to emphasising the importance of transparency, they provide access to the Certificates of Analysis from the third-party tests performed on every batch of products. People can visit their website to see all these certificates that show the purity and potency of every supplement they sell. This level of independent testing and transparency is rare in many areas of the supplement industry and can be a positive attribute for consumers of Genetic Nutrition products.

Conclusion

Given that consumers are rightfully becoming more sceptical of the quality and authenticity of supplements, Genetic Nutrition is committed to returning this sector to a higher plane. Their focus on clean labelling, use of bioavailable ingredients, and manufacturing quality will be a standard that other companies will have to rise to match. What used to be a compromise between the quality, efficacy, and transparency of the product is no longer the case when it comes to consuming supplements. In all aspects, Genetic Nutrition will take at least the best all the time.

FAQs

1. Are any artificial ingredients or allergens used in any of the Genetic Nutrition products?

None. Genetic Nutrition specialises in the formulation of products without artificial sweeteners, flavours, colours, and preservatives as well as popular allergens such as gluten, dairy, soy, eggs, etc., are not included.

2. What does it mean to incorporate clean labels?

The clean label must declare all the ingredients and their quantities on the label, with no use of code names, chemicals, or other additives. This helps consumers to see what is in the product easily.

3. In what ways does Genetic Nutrition guarantee the effectiveness and quality of its products?

This is a result of using only patented, clinically tested and proven to have high bioavailability ingredients coupled with rigorous manufacturing process and third party testing on each batch to confirm the quality and efficacy of each supplement.

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