When it comes to buying whey protein, there is an abundance of choices. Every man and his dog own a supplement company and every man and his dog are preaching the same message. “Best protein you can buy. Voted #1 number one best protein on the market.”

However, due to legislation laws being virtually non-existent with these companies, anybody can state this claim.

But who to believe?

This article will explain the aspects to look out for when purchasing whey protein, what makes a high-quality whey? Why are some more expensive than others? What is batch testing?

Why protein quality matters

They are many forms of protein powder you can buy. Soy, egg, rice, pea and hemp protein. But the most commonly used is whey protein as it provides the best amino acid profile (the essential building blocks for muscle growth and maintenance) and has the highest bioavailability (your body’s ability to absorb and use).

But more specifically, what are you looking for when purchasing whey protein?

There are 4 main pillars of a good whey protein:

• Amino acid profile
• Purity
• Batch tested
• Taste

Crack these four parts and you’ve got yourself a top of the line whey protein. On the flip side, missing any of these and your whey protein’s potential for muscle growth/maintenance, ability to absorb and utilise, avoidance of toxins and quality of taste can take a massive hit.

Amino acid profile

The amino acid profile is the leucine, isoleucine and valine continence. Amino acids trigger the muscle protein synthesis, a key pathway for muscle growth/maintenance.

One of the primary amino acids in this is leucine.

Leucine is part of a subset of amino acids called branched chain amino acids. It’s the key protein trigger that enhances muscle recovery (muscle protein synthesis) after muscle breakdown has occurred through training.

Whey protein should contain at least 10% leucine ratio to total protein. That means if you have a whey protein shake with 25g of total protein, it should contain at least 2.5g of leucine, BUT not all whey powders on the market provide this. 

 

Purity

A non-profit group called the Clean Label Project released a report in early 2018 about toxins in protein powders. Researchers screened 134 products for 130 types of toxins and found that many protein powders contained heavy metals (lead, arsenic, cadmium, and mercury), bisphenol-A (BPA, which is used to make plastic), pesticides, or other contaminants with links to cancer and other health conditions. Some toxins were present in significant quantities. For example, one protein powder contained 25 times the allowed limit of BPA!

 

How could so many protein powders contain so many contaminants?

Manufacturing processes to remove said toxins cost a lot and with little with food label approval not being a necessity for these supplement companies, they’ll choose cutting costs and corners every time.

Batch-tested

Batch-testing ties in nicely with purity as they both go hand in hand.

A company called Informed-Sport has been designed to offer a range of approved products for athletes and professional sports teams. The programme certifies that all nutritional supplements and ingredients that bear the Informed-Sport logo have been batch tested for any toxins and banned substances.

When looking for a whey protein, it would be advisable that you select one that bears the Informed Sport logo, that way you can be assured that purity of your protein powder is guaranteed.

Taste

And finally, taste! Something that it massively overlooked by many supplement companies. Yes, they’ve got the correct amino acid profile, they’ve had their purity confirmed by Informed Sport, they’re ready to go, but wait. It tastes like garbage.

Who’s going to continuously buy whey protein that makes them gip every time they take a sip. Although quality of taste is extremely subjective, there are a couple of ways supplement companies can make certain theirs taste great. The first is to offer the three main flavours, strawberry, vanilla/banana and chocolate.

You’ll find that other more adventurous flavours (although not all) haven’t been properly developed yet and don’t taste anything like the description.

Lastly, how well the powder dissolves in the liquid. There’s nothing worse than drinking a bitty shake, Unfortunately, the only way to recognise whether they powder will be easily dissolvable, is to try it yourself or maybe find a previous review. 

Conclusion 

There you have it, the four main aspects of a good whey protein.

But where does Genetic Bio Whey fall in all of this?

The answer, it ticks everything. Let’s go through each aspect previously mentioned. The first being leucine content. For a total of 32g of per serving Bio Whey offers 5g of leucine, plenty more than the state minimum 10%.

Next, purity. Genetic Nutrition is Informed Sport approved and bears their logo. Guaranteed to be contaminant and toxin free.

Lastly, taste. Genetic Nutrition offer the three main flavours, strawberry, vanilla/banana and chocolate with only a couple of extra flavours that have been copiously developed to match the stated flavour.

There is also a guarantee that all flavours are easily dissolvable in liquids, leaving with you a clean and easy drink to consume. 

So why is Bio Whey a little more expensive. It’s simple, costs.

All the guarantees above cost a lot to ensure. But that is the vision of Genetic Nutrition, to reliably offer a pure and high-quality whey protein with a slightly of a higher price as a sacrifice.

Not only does Bio Whey guarantee the above, it is also exclusive premium Swiss grass-fed, free range whey protein.

This provides more omega-3 fatty acids and vitamin E (the benefits of those two are maybe for another article), but mainly the source of the whey is coming from cows that wander around pasture instead of being crammed into feedlots!

To round it all off, Bio Whey contains added premium digestive enzymes to further increased protein absorption and decrease any bloat!

How many of us have experienced lots of bloating with cheaper whey proteins!?

Why is genetic more expensive? The above processes cost a lot

• Purity, grass-fed and batch tested
• UMF technology and added digestive enzymes for better bioavailability

Thanks for reading, please do share with your friends and colleagues.

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